Lance Fresh x Fabletics

2BMedia had the pleasure (and a whole lot of fun) capturing Lance Fresh as he hosted the debut of a brand-new collection at Fabletics in NYC.  Now, while Lance wasn’t behind the design of the line itself, he gave it his official co-sign—and when the style icon himself puts his stamp of approval on something, you know it’s legit!  Naturally, we had to be there to document every stylish, hilarious, and swag-filled moment.

The event was buzzing with energy, and Lance was in his element, hyping up the crowd and showing love to Fabletics’ sleek new line.  As the host, Lance brought his signature flair, blending his love for street style with the brand’s sporty-chic vibe, making everyone want to rock those looks from the gym straight to brunch.  He mingled with fans, cracked jokes, and shared his thoughts on why this collection was a game-changer—adding that perfect dose of Lance Fresh authenticity to the launch.

It was a big night for Fabletics, but also a big moment for us at 2BMedia.  There’s nothing quite like the feeling of growing alongside someone like Lance, a guy who knows style, culture, and the right people to trust.  This was not our first project with him, and we couldn’t be more grateful that Lance keeps bringing us back to capture his magic.  Trust is earned, and we’re excited to be on this journey with him. 

From humble beginnings to becoming Lance’s go-to media crew, we’ve come a long way—and we’re here to make sure every moment looks as cool on camera as Lance makes it feel in person. Who knows what’s next, but one thing’s for sure: as long as Lance Fresh is involved, it’s bound to be stylish, fun, and packed with personality. And you can bet 2BMedia will be there to catch it all!